A community engagement campaign for Vodafone NZ.
During the rollout of the 5G network, some communities around Aotearoa became susceptible to misinformation and fear. This led to multiple attacks on the new cell towers.
The 5G's So Extra! campaign was a series of hardcase web videos starring influencers and content creators, busting some of the myths and mis-truths that had been circulating, while bringing some much needed educational content to the communities.
The video series was complemented with a few community based korero at SOuth Auckland markets and on Pacific radio.
Click the thumbnails below to view the videos
Written and directed by Torrell Tafa and Jason Manumu'a.