A community engagement campaign for Vodafone NZ.

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During the rollout of the 5G network, some communities around Aotearoa became susceptible to misinformation and fear.  This led to multiple attacks on the new cell towers.

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The 5G's So Extra! campaign was a series of hardcase web videos starring influencers and content creators, busting some of the myths and mis-truths that had been circulating, while bringing some much needed educational content to the communities.

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The video series was complemented with a few community based korero at SOuth Auckland markets and on Pacific radio.

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Click the thumbnails below to view the videos

 

Written and directed by Torrell Tafa and Jason Manumu'a.